Brand naming, branding, packaging and environmental design for a new authentic Italian gelato store.
Launching on one of Melbourne’s most iconic shopping strips, this new gelato shop needed to really jump out. As the lead designer on the project, I came up with the brand name and design direction to be rolled out by our team. Working closely with our architectural partner, I also helped come up with the store concepts and wall graphics.
Work completed whilst senior designer and digital producer at Watts Design.
