Brand naming and rollout, advertising campaigns, marketing collateral and front-end development of online banking system for a community bank rebrand.
When one of Australia’s largest credit unions Police Credit restructured to become a community bank, they needed a fresh new name a look to go with it. As part of a small branding team, I played an integral part in the naming and brand development. Over a period of months, I helped roll out the new look as part of an extensive marketing campaign including numerous different printed and digital formats. The most challenging part of this was to design and code the frontend of their online banking system. This required many hours of onsite work, and coding around with a bespoke licenced banking platform that was hard to implement coding changes on.
Work completed whilst senior designer and digital producer at Watts Design.